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“He has really taken advantage of all that Vice has to offer: the TV side, film side and the label.” “We wanted to let him be himself,” Alvi says. With access to Vice’s creative resources and its sizable online footprint, his popularity jumped - without him making the kind of concessions a major-label deal sometimes requires. He brought on Eminem‘s manager, Paul Rosenberg, and after being courted by Vice Media co-founder Suroosh Alvi signed a deal with the company’s in-house record label. Then, in 2012, on the heels of a Reebok-sponsored, critically acclaimed mixtape, Blue Chips, he made a handful of power moves. Lecter) and a collaboration LP with DJ-producer Statik Selektah ( Well Done). He released a well-received independent album ( Dr. ‘Uptown Funk’ Remix: Action Bronson Joins Mark Ronson & Bruno Marsįortunately, cash was starting to trickle in from paid features and occasional shows, so Bronson, who has two kids with an ex-girlfriend, changed focus. I couldn’t sue the owner - because it’s my pops! So I was on my own.” “I was just sitting there, healing, making no money. “I couldn’t cook, and that’s all I knew for eight, nine years,” he says, between burps. But he was content with his cooking career - until a fall in his father’s restaurant’s kitchen in 2011 left him with an injury to his left leg.
An overweight, white, lumberjack-bearded rapper with a nasally voice that drew comparisons to Wu-Tang Clan‘s Ghostface Killah was an odd spectacle, and Bronson’s music soon started making noise online.
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He spent his early 20s bouncing around New York eateries, including a stint cooking for the Mets at Citi Field, and quietly recorded and released ’90s-inspired rap music in his free time. Under pressure from his father, Bronson briefly enrolled in the Art Institute of New York City’s culinary program. I went out, bombed, rolled around smoking weed, listened to rap music, stole paint and did ill art on walls,” he says. “I’d never really completed anything in my life until now. But he says he lacked discipline, dropping out of school and falling in love with hip-hop and graffiti.
After their divorce, he worked in his father’s restaurants and played football at Bayside High School. He was raised an only child by a Muslim Albanian father, a restaurateur, and a Jewish “free spirit hippie” mother (both also amateur musicians) in the diverse, working-class Queens neighborhood of Flushing. That Bronson has done anything at all with music is still a wonder to him. Party Supplies, Action Bronson & Black Atlass, ‘The Light In the Addict’: Exclusive Song Premiere “People feel like they know me - I’m the laidback guy you want to smoke with,” he says in his thick outer-borough accent, looking like a 1980s wrestler, wearing a green jacket over an orange shirt and black shorts.